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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World, Paperback/Chuck Hemann

Distill Maximum Value from Your Digital Data Do It Now Why hasn't all that data delivered a whopping competitive advantage? Because you've b…

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Working in the Cloud: Using Web-Based Applications and Tools to Collaborate Online, Paperback/Jason R. Rich

A new generation of cloud-based collaboration and productivity tools promise to help companies work together more effectively, while driving…

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Social Media Roi: Managing and Measuring Social Media Efforts in Your Organization, Paperback/Olivier Blanchard

"Blanchard is demanding. He won't allow you to flip through this book, nod your head, and leave. If you're in, you're going to have to inves…

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