Cerebellum Press
The Marketing Plan Handbook, Paperback/Alexander Chernev
The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringin…
Cerebellum Press
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Cerebellum Press
Strategic Marketing Management - The Framework, 10th Edition, Hardcover/Alexander Chernev
Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing m…
Cerebellum Press
The Marketing Plan Handbook, 6th Edition, Paperback/Alexander Chernev
The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a …
Cerebellum Press
Strategic Marketing Management - The Framework, 10th Edition, Paperback/Alexander Chernev
Description Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to…