Scott Berkun

How Design Makes the World, Paperback/Scott Berkun

"Everything you use, from your home to your smartphone, from highways to supermarkets, was designed by someone. What did they get right? Where did they go wrong? And what can we learn from how these experts think that can help us improve our own lives? In How Design Makes The World , bestselling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook "like" button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you. Whether you spend time in a studio or a boardroom, an office or the outdoors, How Design Makes the World empowers you to ask better questions--and to understand the designs in everything that matters. In How Design Makes The World , bestselling author and designer Scott Berkun reveals how designers, from software engineers to city planners, have succeeded and failed us. From the airplane armrest to the Facebook "like" button, and everything in between, Berkun shows how design helps or hinders everyone, and offers a new way to think about the world around you.